Case Study: Zuko Achieves Consistent Social Media Exposure with 100 Pound Social

Zuko builds a consistent social media drumbeat with 100 Pound Social

Zuko, a SaaS form analytics tool, faced a challenge in maintaining a consistent social media presence after the departure of their in-house staff member responsible for marketing. They needed a cost-effective way to build audience engagement and exposure, particularly on LinkedIn, but business-critical tasks took priority. They turned to 100 Pound Social for a solution using its Social Media Posts Plan.

100 Pound Social implemented a plan featuring regular, handcrafted posts for Zuko's Twitter and LinkedIn accounts. This provided a consistent 'drumbeat' of exposure and put sensible, relevant content in front of their core target audience on autopilot. The solution achieved Zuko's goal of building a regular brand presence and audience awareness without requiring their internal time or resources.

Zuko