Case Study: Orange Malone achieves a 50% newsletter open rate with 100 Pound Social

Orange Malone achieves a 50% newsletter open rate with 100 Pound Social

Orange Malone, an actuarial and investment recruitment firm, faced a challenge in developing a strong online marketing presence. The company's owner, Sophie Peterson, struggled to find the time and the right partner to produce consistent, high-quality blog, newsletter, and social media content. She had previously used another company but found their content to be too generic and not well-suited to her niche audience.

To solve this, Orange Malone subscribed to 100 Pound Social's Posts Plan, Custom SEO Blogs, and Newsletters service. The vendor's UK-based team took over content creation, producing targeted posts for LinkedIn and writing two bespoke blog articles each month. This solution delivered significant results, with the client's newsletter achieving a 50% open rate, far exceeding the industry average of 34%. 100 Pound Social's work also raised the firm's visibility with both clients and candidates, driving more traffic to their website and stimulating new business inquiries.

Orange Malone