Case Study: FIT Training doubles Instagram reach with 100 Pound Social

FIT Training doubles Instagram reach by 200% with 100 Pound Social

FIT Training, a global fitness education brand, needed to build a consistent and relevant Instagram presence to connect with its audience but found managing content in-house was too time-consuming for its founder, Janet Reveley. They partnered with the vendor 100 Pound Social on its Basic Social Media Plan to address this challenge.

100 Pound Social implemented a hands-off content strategy for Instagram, creating tailored posts that evolved to focus on the professional fitness industry. The solution saved FIT Training 3-5 hours per week, doubled its Instagram follower count (100% growth), and increased its reach by 200%, all while building an engaged community. The vendor delivered a clear return on investment, allowing the customer to focus on other business areas.

FIT Training