10 Squared
7 Case Studies
Case Study: Hartsfield-Jackson Atlanta International Airport boosts visibility and engagement with 10 Squared's Global Runway
A 10 Squared Case Study
Hartsfield-Jackson Atlanta International Airport generates 145MM+ earned media impressions with 10 Squared
10 Squared partnered with Hartsfield-Jackson Atlanta International Airport to address the challenge of shifting the airport's perception from a simple transit hub to a dynamic destination for retail, dining, and culture. The goal was to compellingly tell the story of its ATL Skypointe platform and reach audiences beyond traditional airport communications through an experience connecting aviation, fashion, and culture.
The solution was the creation of Global Runway, an integrated experiential and communications platform. 10 Squared produced a fashion event, curated designers, engaged over 400 influencers, and executed PR and social media strategies. The results were significant, including over 145 million earned media impressions, 32 million social media impressions, and campaign performance that was 61% above the targeted year-over-year goal.
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