Case Study: The Dentists Insurance Company Modernizes Its Website with 10 Pound Gorilla

The Dentists Insurance Company streamlines insurance access for 24,000 dentists across 15 states with 10 Pound Gorilla

The Dentists Insurance Company (TDIC), a provider of insurance for over 24,000 dentists, sought to modernize its website to instill trust and better serve its two distinct audiences: prospective and existing customers. Their challenges included maintaining brand consistency across a large team of content editors and securely gating resources for policyholders. They engaged 10 Pound Gorilla for a comprehensive website overhaul.

10 Pound Gorilla implemented a structured content system using the 2sxc module to ensure design consistency and empower editors. They integrated Azure AD SSO to securely gate resources for policyholders and built an advanced email routing system to direct inquiries to the correct expert from a list of 30+ recipients. The project was completed on a tight timeline through excellent collaboration, resulting in a highly usable and accessible website. TDIC subsequently contracted 10 Pound Gorilla for ongoing maintenance and development.

The Dentists Insurance Company (tdic)