Case Study: Colorado Cross Country Ski Association boosts engagement and organic traffic with 10 Pound Gorilla

Colorado Cross Country Ski Association boosts engaged website sessions by 79.5% with 10 Pound Gorilla

The Colorado Cross Country Ski Association (CCCSA) partnered with 10 Pound Gorilla to create a more engaging and inviting Nordic skiing experience. Their challenge was to boost midweek and multi-day visits to member destinations while promoting the sport's accessibility and sustainability.

10 Pound Gorilla launched "The Nordic Scoop: Ski Like a Local" campaign, which utilized interviews with local skiers to create targeted content and a multi-platform digital marketing strategy. This solution drove significant results, including a 79.5% increase in engaged website sessions, a 63.2% rise in organic search traffic, and a 137% growth in SMS subscribers, successfully positioning CCCSA as the leading resource for Nordic enthusiasts.

Colorado Cross Country Ski Association