Case Study: Bank First achieves brand growth with 10 Feet Tall's digital marketing

Bank First expands beyond teachers to carers with 10 Feet Tall

The customer, Bank First (formerly Victoria Teachers Mutual Bank), faced challenges with brand confusion and stalled growth due to its narrow audience of teachers in Victoria. The vendor, 10 Feet Tall, provided a range of services including brand strategy, creative, and digital marketing to help the bank reposition itself and expand its reach.

10 Feet Tall implemented a solution that involved a strategic rebrand and repositioning of the bank to focus on all carers, not just teachers. This was launched with an emotional campaign called 'What You Really Make'. The new strategy successfully resolved the brand confusion and expanded the bank's audience, establishing it as a trusted financial partner for a broader community. The vendor 10 Feet Tall helped the customer achieve significant brand growth through these tailored digital marketing solutions.

Bank First