Case Study: Xscape reconnects with families through a refreshed brand identity with 10 Associates

Xscape refreshes its brand in 2017 with 10 Associates

The customer, Xscape, a family entertainment center, faced the challenge of an outdated brand identity that was too masculine and no longer resonated with their full audience. The vendor, 10 Associates, was tasked with redefining their proposition and refreshing their visual identity to help them reconnect with guests of all ages.

10 Associates implemented a new strategy centered on the human experience, leading to the central positioning "Make Great Your Xscape." This was brought to life with a flexible style using expressive photography, dynamic graphics, and an energetic tone of voice. Following the successful rebrand in 2017, 10 Associates continued to develop the brand's communications across various campaigns and materials.

Xscape