Case Study: Xscape boosts footfall and campaign flexibility with 10 Associates

Xscape boosts footfall 13% with 10 Associates

Xscape, a company operating two family entertainment centers, faced the challenge of maximizing their marketing investment across two very different sites. They needed to share campaign assets to stretch their budget but required a supremely flexible brand identity to suit the distinct offerings of each location. The vendor, 10 Associates, was tasked with applying this new brand to their ongoing seasonal and tactical campaigns.

10 Associates implemented a flexible branding system for Xscape's constant stream of communications, including four main annual campaigns and numerous social-led mini-campaigns. The solution provided brand consistency while allowing for varied creative executions. According to the marketing manager, the approach guaranteed compelling campaign creative every time. The results were substantiated by a measurable increase in footfall, with the Yorkshire site seeing a 13% rise compared to the previous year.

Xscape