Case Study: West India Quay redefines its brand to attract experiential audiences with 10 Associates

West India Quay reignites its brand with 10 Associates for the experience economy

West India Quay, a historic building in London's Canary Wharf, faced the challenge of defining its unique brand proposition to attract commercial partners and a diverse audience. The vendor, 10 Associates, was tasked with rediscovering the location's soul and spirit to position it for the rising 'experience economy'.

10 Associates developed a brand proposition centered on wonder and sensory gratification, highlighting the venue's historic features and its mix of dining and entertainment. The solution positioned West India Quay as a hidden world of marvels where 'Wonderment Awaits,' designed to resonate with experiential consumers seeking lasting satisfaction. The case study does not provide specific metrics on the results achieved.

West India Quay