Case Study: The Rullion Group secures a £50 million contract with 10 Associates

The Rullion Group secures a £50 million contract with 10 Associates

The Rullion Group, a large UK recruitment company, faced the challenge of differentiating itself in a competitive market and maintaining its client focus after 35 years of significant growth. To address this, they partnered with vendor 10 Associates to refresh their brand using aspects of the Brandschool® process.

10 Associates implemented a comprehensive solution involving workshops and shadowing to create a new brandmark, positioning, and marketing materials. The results were immediate and significant, including the securing of a £50 million contract. The vendor's work also led to improved internal initiatives focused on company culture and communications, solidifying the new brand positioning.

The Rullion Group