Case Study: The Portmeirion Group achieves clear brand definition with 10 Associates BrandSchool

The Portmeirion Group clarifies 3 brand plans in 2-day workshop with 10 Associates

The Portmeirion Group, a market leader in high-quality tableware and homewares, faced a challenge with its portfolio of brands (Portmeirion, Spode, and Royal Worcester) becoming confused and poorly defined for trade partners and consumers. To address this, they engaged vendor 10 Associates to utilize its Brandschool process to help re-establish clear brand definitions and market positioning.

10 Associates implemented a tailored two-day Brandschool workshop to immerse the client's team in redefining the brands, preserving their equity while planning for future markets. The solution resulted in three clear brand plans with defined audiences, stories, and a consistent look. The vendor also developed a Portmeirion Brand Book and employee engagement initiatives, which successfully unified the team and provided the confidence to consistently sell and develop the brands.

The Portmeirion Group