Case Study: The Lounge Co boosts website traffic and store footfall with 10 Associates

The Lounge Co grows London website traffic by a third with 10 Associates

The Lounge Co, a sofa company, faced the challenge of standing out in a crowded London marketplace to drive both website traffic and footfall to their Chiswick High Road store. To raise their profile, they turned to the vendor, 10 Associates, for assistance with brand recognition and advertising.

10 Associates implemented a creative solution developed in workshops, which centered on the concept "A lot of life happens on your sofa" and used surreal giant props in the visual approach. This campaign successfully drove direct and organic website traffic in London up by a third and increased footfall to the store by 36.6%, while also reducing bounce rates by 18%.

The Lounge Co