Case Study: Snuggledown achieves stronger brand equity with 10 Associates

Snuggledown boosts retailer listings with 10 Associates

The customer, Snuggledown, faced a challenge with brand clarity and maintaining growth. Consumer insight revealed confusion about its Norwegian heritage and the brand's overall positioning. To address this, they engaged the vendor, 10 Associates, for a brand build service to refresh their look and clarify their story.

10 Associates developed a new emotional brand message, "Live. Love. Sleep," supported by aspirational lifestyle photography to create standout. This solution provided Snuggledown with a clear brand story and packaging platform. The results included increased retailer listings for their core range, which built strong brand equity and secured the company's future.

Snuggledown