Case Study: Safe builds a stronger brand identity with 10 Associates

Safe rebrands in a weekend with 10 Associates

The customer, Safe, is an online retailer specializing in safes, locks, and security solutions. Facing increasing competition from marketplace retailers, their managing director Anthony Neary recognized the need for a strong brand to establish the company as the go-to destination in its field. They engaged the branding agency 10 Associates to address this challenge.

10 Associates implemented a comprehensive rebranding solution. They developed a new brand positioning, "Safe with us," along with a refreshed visual identity and tone of voice. The agency also collaborated with Safe's digital team to rebrand the entire website and launched an external advertising campaign. According to Managing Director Anthony Neary, 10 Associates created a spot-on brand that truly captures the company's identity and provides a fabulously branded experience for customers.

Safe