Case Study: NDNA strengthens its brand identity with 10 Associates

NDNA refreshes its brand identity after 15 years with 10 Associates

NDNA, a national charity supporting the childcare and early years sector, needed to refresh its brand identity which had been in place since 2005. The organization felt its existing brand no longer reflected its people or its strategic vision to be the membership organization of choice. NDNA engaged 10 Associates, who utilized their Brandschool® process, to develop a new brand that could demonstrate their drive and forward-thinking approach in a crowded market.

10 Associates worked closely with NDNA's internal stakeholders to understand the organization's unique position, aiming to balance corporate professionalism with charisma. The resulting new brand identity, including a refreshed visual system and the strapline "brighter thinking for early years," was extremely well-received. The solution provided NDNA with a strong, sustainable identity and messaging that resonates with members, non-members, and parents, positioning the charity as a clear leader in its sector.

NDNA