Case Study: Lovely Sofas achieves stronger brand recognition with 10 Associates

Lovely Sofas relaunches brand in late 2017 with 10 Associates

Lovely Sofas, a brand under the family-owned Saxon Furniture, needed to reposition itself and build a distinct brand identity to stand out in a highly competitive sofa market. The challenge was to move beyond their manufacturing heritage and create deeper emotional connections with their audience. They engaged the vendor, 10 Associates, for branding services to develop a new brand proposition and personality.

10 Associates developed the "Life of Lovely" brand idea, which centered on the insight that 'lovely' is personally defined by the customer. This was supported by a distinctive visual style, a brand film, hero adverts, and a physical Sample Pack to engage customers. The solution from 10 Associates led to positive early results including growth in website traffic, high page views, a low bounce rate, and significant positive press and customer feedback following the brand's relaunch in late 2017.

Lovely Sofas