Case Study: Landsec revitalises Brighton Marina with 10 Associates

Landsec reimagines Brighton Marina with 10 Associates

10 Associates was engaged by Landsec, the UK's largest commercial property development and investment company, to reframe the experience at their Brighton Marina destination. The challenge was to overcome the location's negative perception as a 'sea of concrete' and to unify its split personality, which was divided between factory outlets, chain restaurants, new residential developments, and a marina.

The solution implemented by 10 Associates centered on creating a cohesive neighborhood brand and fostering a sense of community to build advocacy. They developed a new brand proposition that highlighted the area's unique blend of sea air, street life, and surprises to help people discover and re-discover a love for the marina. While the case study does not list specific metrics, the approach was designed to harness the energy of the local community and create a vibrant destination for everyone.

Landsec