Case Study: John Horsfall refreshes its brand heritage and modern identity with 10 Associates

John Horsfall refreshes a 150-year heritage brand with 10 Associates

John Horsfall, a long-established supplier of textiles to the aviation industry, sought a refreshed brand to better reflect its heritage and modern innovation. The company turned to 10 Associates, which utilized its Brandschool® service to understand the client's core values and address this challenge.

10 Associates developed a sleek, contemporary brand identity for John Horsfall that celebrated its history while highlighting its forward-thinking practices. The solution included a new brand mark and color palette, resulting in a distinctive platform that the entire client team felt proud of and engaged with.

John Horsfall