Case Study: Inland Homes creates a sustainable housing brand with 10 Associates

Inland Homes launches Hugg with 10 Associates for flexible housing built from modular container units

The customer, Inland Homes, a leading brownfield regeneration specialist, faced the challenge of creating a brand for a new sustainable housing concept built from containerised units. They tasked the vendor, 10 Associates, with developing this brand using elements of their Brandschool® programme.

10 Associates developed the new brand name Hugg™, which perfectly encapsulated the product's essence. They created a modern design with a simple, bold brandmark, a bright color palette, engaging lifestyle photography, and a unique tone of voice. The solution successfully established a strong brand identity for Inland Homes' new sustainable residential accommodation.

Inland Homes