Case Study: Graham & Brown achieves sales growth with 10 Associates brand development

Graham & Brown expands sales and launches new product lines with 10 Associates

The customer, Graham & Brown, an interiors retailer, was looking to develop a compelling brand platform to position itself as an interiors expert and propel the brand forward. The vendor, 10 Associates, was tasked with creating this platform to celebrate the company's heritage while supporting its future development plans.

10 Associates created a "Curation & Choice" brand platform, visually brought to life by celebrating the "power of the &" from the Graham & Brown logo. The new look and feel was rolled out across advertising, brand guidelines, and a 'magalogue'. As a result, the company saw an uplift in sales across all products and successfully began selling new items like lighting and furniture.

Graham & Brown