Case Study: Graham & Brown boosts brand awareness with 10 Associates

Graham & Brown boosts brand momentum over 2 years with 10 Associates

The customer, Graham & Brown, a long-standing client of vendor 10 Associates, sought to build on its brand's momentum by launching a new TV advertising campaign. Their challenge was to bring to life the idea that their wallpapers and paints are perfectly complementary in an engaging and compelling way to further increase brand awareness.

10 Associates developed the "Made for each other" campaign concept, which provided enchanted glimpses into perfectly partnered moments. They brought this vision to life by collaborating with The Gate Films for production. The result was a highly compelling advert that delighted the client, with the Head of Brand Marketing noting that the concept successfully built on their brand work over the previous two years.

Graham & Brown