Case Study: Graham & Brown achieves Cool Brand status with 10 Associates

Graham & Brown becomes a Cool Brand for the 4th year running with 10 Associates

Graham & Brown faced the challenge of creating a fresh and exciting new advertising campaign to follow their highly successful 'Making the Walls of Britain Great' initiative. The company needed a concept they could confidently support both creatively and financially. The vendor, 10 Associates, was tasked with developing this new campaign.

10 Associates evolved the previous platform to create the 'Made of Design' campaign, which featured brand mascots Boris the whippet and a wrapped car named Doris. The campaign was launched at the Superbrands exhibition in London with supporting materials like a custom notebook and carrier bag. This solution by 10 Associates successfully cemented Graham & Brown's status as a 'Cool Brand' for the fourth consecutive year.

Graham & Brown