Case Study: Eden creates a vibrant destination brand with 10 Associates

Eden builds a vibrant new brand with 10 Associates for year-round enjoyment

The customer, Eden, a destination brand in High Wycombe, faced the challenge of defining its unique proposition and creating a compelling brand identity to attract partners and a broad audience. To address this, they partnered with vendor 10 Associates, who employed their Brandschool immersive workshop to establish a strong strategic positioning.

10 Associates developed a vibrant and flexible brand identity centered on the "Enjoy Every Moment" concept. The solution included a refreshed brand mark, a multi-sensory color palette inspired by the seasons, and a comprehensive design system. The result was an expressive brand with a clear story and authentic voice that truly reflected Eden's ambitious future, equipping them to execute strong marketing campaigns.

Eden