Case Study: Bewonder achieves a bold new brand identity with 10 Associates

Bewonder launches a new brand identity and enchanting London event with 10 Associates

The customer, Bewonder, was a department within a well-established corporate company that needed to be transformed into a standalone creative agency to compete for top talent and drive growth. The challenge was to overcome the perception that its parent property company lacked marketing creativity. The vendor, 10 Associates, was tasked with developing a new brand identity to achieve this.

10 Associates created the distinctive 'Bewonder' brand, which included a new name, inspirational copy, a vibrant color palette, and emotive imagery. They produced comprehensive brand guidelines, assets, launch materials, and even transformed the office interior. The brand was successfully launched at an event featuring magician Dynamo. The result was a resounding success, with employees fully embracing the new inspirational identity, as praised by the Head of Bewonder.

Bewonder