Case Study: Artorius achieves a fresh, modern brand identity with 10 Associates

Artorius engages 15 associates to create a modern identity with 10 Associates

Artorius, a team of high-end wealth management experts, needed a fresh visual identity to communicate their modern and agile business approach. They engaged 10 Associates to help them craft a new brand story and personality that would challenge industry traditions.

10 Associates conducted a Brandschool workshop to establish the strategic positioning of "Richer Thinking." The solution included an elegant, modern visual identity, symbolized by a square tipped on its side, which was rolled out across their literature, interiors, and website. The result was a brand that made the firm look relevant, smarter, and modern, ensuring total buy-in from employees, shareholders, and clients.

Artorius