Case Study: AO boosts graduate recruitment with 10 Associates

AO boosts graduate engagement with 10 Associates at Manchester Graduate Fair

The customer, AO, a major online retailer, faced the challenge of breaking into the competitive graduate recruitment market to attract top talent. They engaged the vendor, 10 Associates, to leverage AO's existing strong brand identity and create a campaign that would make the company stand out to graduates.

10 Associates implemented a solution centered around an immersive virtual reality experience, providing a 360-degree tour of life at AO. This engaging approach was launched at a graduate fair to capture attention and effectively communicate the company's culture and opportunities. The campaign was so successful that 10 Associates was subsequently hired to expand this creative strategy to a broader employer engagement platform, including leaflets and the employee website.

AO