Case Study: AO achieves super brand recognition with 10 Associates

AO boosts brand recognition with 10 Associates as shares soar 33%

The customer, AO, was an online retailer with significant growth ambitions but low brand recognition, making it one of the best-kept secrets in its market. The company challenged the vendor, 10 Associates, to create a "super brand" to overcome this, leveraging the vendor's Brandschool process.

10 Associates used its Brandschool process to conduct collaborative workshops, uncovering that AO's success was driven by its employees' passionate commitment to customer service. This insight led to the creation of a new charismatic and fun brandmark. Following the rebrand, AO's shares soared by more than 33%, valuing the business at nearly £1.6 billion, and the company reached 1.7 million Facebook followers with highly engaged interactions.

AO