Case Study: ABS achieves stronger brand recognition and 123 new accounts with 10 Associates

ABS boosts enquiries and adds 123 new accounts with 10 Associates

ABS, a supplier of printers and photocopiers, had a positive story to tell as a force for good but struggled to stand out in an unexciting sector. The challenge for vendor 10 Associates was to leverage the company's strong ethics and integrity to build a more compelling brand.

10 Associates developed a new brand message, "A Better Way," and created a distinctive visual language and playful tone of voice to help ABS stand apart from competitors. This rebrand led to a measurable business impact, including a huge increase in enquiries, 123 new accounts, and a 50% rise in maintenance contracts. The vendor 10 Associates also helped ABS attract more ethical companies that shared its values.

ABS. A Better Way.