Case Study: AB Agri brings its company culture to life with 10 Associates

AB Agri strengthens company culture over a 10-year partnership with 10 Associates

AB Agri, a global agriculture business, faced the challenge of cultivating a consistent company culture and DNA across its fast-paced and expanding operations. The vendor, 10 Associates, was tasked with bringing AB Agri's values and vision to life through a new visual brand expression.

10 Associates revitalized AB Agri's brand guidelines, creating a continuous line motif to visually represent the company's unified culture. This new expression was implemented across numerous touchpoints, from corporate social responsibility policies and employee recognition schemes to the physical environment of a new building and cafe. According to AB Agri's Brand Communications Manager, the vendor's deep understanding and creative work resulted in a compelling new brand story that successfully promotes a one-company culture.

AB Agri