Case Study: AB Agri builds a global specialty nutrition brand with 10 Associates

AB Agri launches ISN at Viv Asia 2016 with 10 Associates

The customer AB Agri needed to create a strong, independent brand identity for its emerging specialty nutrition business in the Far East. They engaged the vendor 10 Associates and used their Brandschool® service to develop a compelling new name and identity that would help the business engage with customers on a global stage.

10 Associates developed the name ISN from the phrase 'Ingenuity in Speciality Nutrition' and created a sophisticated visual identity, including a circular brand mark called 'the ingenuity loop'. The new brand launched successfully at the Viv Asia 2016 show to great feedback. Following the launch, 10 Associates continued to work with ISN on product packaging, brochures, and advertising.

AB Agri