Case Study: The Connective positions Greater Phoenix as a leading smart region with 10 to 1 Public Relations

The Connective secures 2 GovTech articles with 10 to 1 Public Relations

The Connective, a regional smart city consortium in Greater Phoenix, sought to build national awareness for its collaborative work and position the Greater Phoenix area as a leading smart region. To overcome this challenge, they partnered with vendor 10 to 1 Public Relations, which provided strategic communications and media relations services.

10 to 1 Public Relations implemented a targeted media strategy that included identifying industry trends, coordinating messaging across multiple city partners, and securing direct access to city leadership for reporters. This solution successfully secured two in-depth feature articles and three mentions in GovTech, a leading government technology publication. The campaign successfully positioned Greater Phoenix as a national smart city leader, demonstrated the value of regional collaboration, was completed within budget, and extended its reach to a national audience.

The Connective