Case Study: Hayden AI boosts public transit accessibility awareness with 10 to 1 Public Relations

Hayden AI secures 2 dozen stories with 10 to 1 Public Relations

The customer, Hayden AI, which develops AI-powered road safety technology, faced the challenge of securing media coverage to educate the public on accessibility barriers in public transit and demonstrate its product's real-life impact. To overcome this, they partnered with vendor 10 to 1 Public Relations for a strategic communications campaign.

10 to 1 Public Relations implemented a solution centered on human-interest storytelling, featuring a local advocate and tying the campaign to International Wheelchair Day. The results far exceeded the initial goal, securing two dozen TV stories nationwide. The original Philadelphia segment reached an audience of over 76 million, and the coverage was syndicated in ten unique markets, successfully positioning Hayden AI as an innovator.

Hayden AI