Case Study: FirstBank boosts Arizona Gives Day awareness with 10 to 1 Public Relations

FirstBank reaches 272,021 viewers with 10 to 1 Public Relations

The customer, FirstBank, a leading financial institution, sought to generate maximum media coverage for its Arizona Gives Day sponsorship and showcase its community commitment. 10 to 1 Public Relations was engaged to leverage its media relations expertise to create a high-impact campaign that would inspire donations and drive participation.

10 to 1 Public Relations conceptualized and executed a surprise "Give it Forward" campaign where FirstBank paid for customers' gas at three strategically selected stations, enhanced by appearances from a Phoenix Suns player and mascot. The vendor's targeted media outreach secured coverage from every major TV station in the Phoenix market, reaching an estimated 272,021 viewers. This effort contributed to Arizona Gives Day raising over $5 million for local nonprofits, successfully reinforcing FirstBank's community-focused position.

FirstBank