Case Study: ASM Achieves Major North American HQ Expansion Coverage with 10 to 1 Public Relations

ASM generates 100+ media features with 10 to 1 Public Relations

ASM, a global semiconductor equipment supplier expanding its North American headquarters, faced the challenge of announcing its major expansion while maintaining strict confidentiality due to its publicly traded status. The company needed to generate significant media coverage and coordinate with high-profile stakeholders. To meet this challenge, they partnered with vendor 10 to 1 Public Relations for strategic communications and media relations expertise.

10 to 1 Public Relations implemented a comprehensive strategy that included securing embargoed media agreements, coordinating with government officials, and developing targeted press materials. The results were exceptional, generating over 100 media features in prestigious outlets like the Wall Street Journal, Reuters, and Bloomberg. The vendor successfully secured broadcast coverage on all major local TV stations and positioned ASM within the larger narrative of semiconductor industry growth in Arizona.

ASM