Case Study: Winnipeg Outfitters grows eCommerce with 1 At Bat Media

Winnipeg Outfitters grows eCommerce revenue 100%+ with 1 At Bat Media

Winnipeg Outfitters, a long-established Canadian catalog retailer, partnered with vendor 1 At Bat Media to build a stronger and more performance-focused eCommerce business. Their challenge was to transition from traditional catalog sales into a more scalable online channel, improve the efficiency of their paid media structure, and strengthen their customer retention and lifecycle marketing efforts.

1 At Bat Media implemented a solution focused on bringing structure and consistency to the brand's digital marketing. This included restructuring paid media accounts on Meta and Google, refining retargeting strategies, and implementing a more intentional email marketing calendar with improved automation. The results were substantial, including over 100% growth in eCommerce revenue year-over-year, a 26% decrease in customer acquisition cost, and a 39% increase in email revenue contribution, successfully supporting the client's shift to online growth.

Winnipeg Outfitters