Case Study: Cutter & Buck Achieves DTC Revenue Growth with 1 At Bat Media

Cutter & Buck boosts DTC revenue 112% with 1 At Bat Media

Cutter & Buck, an established apparel brand, partnered with vendor 1 At Bat Media to make its direct-to-consumer eCommerce channel a more meaningful and efficient growth driver. The brand's challenges included making DTC a bigger strategic priority, improving the efficiency and structure of its paid media efforts, and strengthening its customer retention and email marketing programs.

1 At Bat Media implemented a solution focused on paid media restructuring, enhanced email marketing with better automation, and consistent performance creative testing. This strategy resulted in a 112% increase in DTC revenue year-over-year, a 29% decrease in customer acquisition cost, and a 36% increase in email revenue contribution, building a stronger foundation for sustained digital performance.

Cutter & Buck