Case Study: Cilque boosts digital efficiency and email revenue with 1 At Bat Media

Cilque boosts email revenue 45% with 1 At Bat Media

Cilque, a luxury silk bedding and accessories brand, partnered with 1 At Bat Media to address challenges with underperforming digital channels. Their goal was to sharpen acquisition efficiency and turn stagnant online sales into a reliable source of growth, as they lacked confidence in their ad performance and needed clearer visibility into what strategies were working.

1 At Bat Media implemented a focused digital growth strategy that revitalized paid media across search and social and strengthened email marketing through better segmentation. The solution led to a 32% decrease in blended cost per acquisition, a 45% increase in email revenue, and a 10x return on ad spend for branded search, resulting in a much healthier and more efficient digital program for Cilque.

Cilque