Case Study: Carla’s Cookie Box grows online sales with 1 At Bat Media

Carla’s Cookie Box boosts online sales 1,056% with 1 At Bat Media

Carla’s Cookie Box, an award-winning dessert brand, partnered with 1 At Bat Media to reduce its reliance on event-heavy revenue and build a more scalable and repeatable eCommerce model. The business needed to shift strong in-person momentum into a dependable online sales channel through a more structured paid media acquisition strategy and improved customer retention.

1 At Bat Media implemented a solution focused on paid media, email marketing, and performance creative. They restructured Meta and Google accounts, refined retargeting, improved KPI reporting, and strengthened email automation. The results were a 1,056% increase in online sales, a 31% increase in average order value, and a 4.4x increase in returning customer revenue, successfully turning eCommerce into a major growth driver for Carla’s Cookie Box.

Carla’s Cookie Box