Case Study: Brian Dawkins Boosts Q4 eCommerce Sales with 1 At Bat Media

Brian Dawkins boosts Q4 sales 58% with 1 At Bat Media

Brian Dawkins, an NFL Hall of Famer with a highly recognizable personal brand, partnered with 1 At Bat Media to better monetize his brand equity through eCommerce. The challenge was that his business relied too much on passive, organic demand and lacked a structured digital marketing strategy to actively reach high-intent fans and drive online sales, especially during critical periods like Q4.

1 At Bat Media implemented a focused paid media strategy using targeted social advertising, geo-targeting, and custom retargeting to reach specific fan segments connected to his NFL legacy. This solution led to a 58% increase in Q4 sales, a 48% decrease in cost per acquisition, and an 87% increase in on-site conversion rate, creating a more efficient and repeatable digital revenue channel for the brand.

Brian Dawkins