Case Study: ANS Performance achieves stronger DTC growth with 1 At Bat Media

ANS Performance grows 50%+ YoY for 4 years with 1 At Bat Media

ANS Performance, an established sports nutrition brand, partnered with 1 At Bat Media to strengthen its direct-to-consumer channel. The challenge was to build a more connected digital growth engine to scale online revenue more efficiently, improve customer acquisition costs, and increase customer lifetime value, moving beyond disconnected channel activities.

1 At Bat Media implemented an integrated solution encompassing paid media, email marketing, influencer support, and Shopify development. This created a cohesive digital ecosystem that worked together to improve acquisition and retention. As a result, ANS Performance achieved over 50% year-over-year growth for four consecutive years, alongside a 32% decrease in customer acquisition cost and a 21% increase in lifetime value.

ANS Performance