Case Study: William Shaw Custom Homes drives revenue growth with On-Target

William Shaw Custom Homes grows revenue from $1.5M to $4M with On-Target

On-Target Marketing helped William Shaw Custom Homes, a luxury home builder, address the challenge of growing within a competitive market. The customer needed to reach a highly specific, affluent, and design-conscious audience rather than a broad one, requiring messaging that resonated on a deeper cultural and aesthetic level.

The solution involved a precision strategy combining targeted audience research, culturally aligned creative, and placements in arts-focused media like PLAYBILL. On-Target also developed high-end direct mail experiences and repositioned the brand as a curator of artful living. This approach drove significant revenue growth, increasing from $1.5M to $4M, and strengthened the brand's position in the luxury market.

William Shaw Custom Homes