Case Study: Ryko Development drives home sales momentum with On-Target

Ryko Development boosts qualified buyer volume and cuts CPC with On-Target

The customer, Ryko Development, faced the challenge of rapidly launching its Lakes of Bella Terra community into a highly competitive and slowing housing market. They needed to immediately generate awareness and convert it into home sales across multiple buyer segments. The vendor, On-Target, built a performance-driven marketing strategy using a HubSpot CMS website to meet this urgent need.

On-Target implemented a multi-channel solution including search, social, video, and targeted landing pages. Their strategy focused on audience insights and continuous optimization to generate a high volume of qualified buyers. This approach resulted in year-over-year sales performance that consistently exceeded goals and achieved a lower cost per click while improving conversions for Ryko Development.

Ryko Development