On-Target
24 Case Studies
A On-Target Case Study
DPIS Builder Services, a company with strong operational experience, faced a challenge as its brand identity was unclear and unable to support its plans for rapid regional expansion following a private equity acquisition. Their name, messaging, and marketing efforts did not reflect their true capabilities, creating a significant gap in the market. To address this, they partnered with On-Target Marketing for a brand transformation.
On-Target Marketing executed a full strategic repositioning for DPIS, which included redefining the brand, developing a cohesive brand system, creating new sales collateral, building a modern website, and implementing a digital marketing strategy. This comprehensive solution provided the company with a clear and scalable identity. As a result, DPIS successfully bridged the gap between its capabilities and market presence, establishing a stronger foundation for national growth and increased visibility.