Fragrance Direct achieves 21% revenue uplift with AB Tasty
Fragrance Direct
Julian Thompson
Trading Director, Fragrance Direct
All Case Studies
Oui.SNCF achieves a 61% conversion lift and risk‑free, faster innovation with AB Tasty’s Flagship
Oui.SNCF
Sunny Song
Lead CRO
MoneySmart achieves faster experimentation and a 12% lift in CTA clicks with AB Tasty
MoneySmart
Sanjiv Shah
Product Manager
Pets at Home achieves higher checkout and confirmation page conversions with AB Tasty
Pets at Home
Halima Satheya
Digital Optimisation Lead
Pets at Home achieves 1.2% uplift in average order value with AB Tasty
Three Ships achieves a 7% increase in partner page visits with AB Tasty
CLUSE achieves +1.12% uplift in transactions and +2.39% click-through to product pages with AB Tasty
Lush achieves a 250% lift in click-through rate and $7.5K in extra sales with AB Tasty
Avid achieves double‑digit transaction growth and a data‑driven testing culture with AB Tasty
Avid
Jeff Copetas
Vice President of E-Commerce & Digital
Avid achieves 34% increase in transactions with AB Tasty's promotional banners
Avid
Jeff Copetas
Vice President of E-Commerce & Digital
Sage achieves a 7% transaction lift and 30% more product‑page traffic with AB Tasty
Sage
Marion Ravel
CRO Manager
Clarins achieves scalable global e-commerce growth through agile experimentation with AB Tasty
Clarins
Stephanie Gaspar
Global Digital Director
Hunter Boots achieves +9% (UK) and +6% (US) conversion lift with AB Tasty social proof
Hunter
Bryony Longdon
Head of E-commerce
Shiseido achieves 129–159% add-to-cart uplift and scales experimentation with AB Tasty
Shiseido
Cynthia Bevilacqua
Digital Product and User Experience Manager
Peek & Cloppenburg KG Hamburg achieves 10% AOV increase with AB Tasty Intelligent Search
