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ARPEDIO started as a sales coaching tool and developed into a company that build software for sales leaders who are tired of having poor visibility into their sales pipeline and who care about submitting an accurate forecast and delivering on it. The key problems ARPEDIO address are low CRM adoption, lack of proper deal evaluation and lack of on-demand sales coaching. They have automated all this and built at tool that sales reps actually want to use. ARPEDIO helps manage deals, stakeholders and supports the submission of accurate sales forecasts.